Continued activity
A creative appears in successive observations.
It does not establish profitability, spend or conversions.
The method / 02
Evidence first.
Interpretation follows.
A change is only useful if you can trust the record behind it. Meridic keeps observations, coverage and interpretation separate.
An illustrative evidence window
7 complete observations.
No gaps filled with guesses.
Illustrative evidence window
01
02
03
04
05
06
07
Complete window. Interpretation can begin.
The required observations are present. This qualifies the evidence window, not the advertiser’s performance.
First-day facts remain visible. Mature signals wait until the required evidence window is complete.
The useful distinction
What we see.
What we cannot know.
Additional variants
Related variations appear while an idea remains active.
This may support a scaling interpretation, not a measured business result.
A recorded ending
An ending is recorded with the available history.
The advertiser's reason for stopping is unknown.
Missing coverage
The record shows incomplete, delayed or interrupted observation.
A gap is not treated as proof that an advertiser stopped.
Check the evidence yourself
The record stays open.
Public Radar shows each advertiser's actual observation status and available history.