Evidence & coverage / Public Meta activity
A clear signal starts with a complete record.
An incomplete record can make an ordinary gap look like a meaningful change. Meridic keeps first-day facts, coverage and mature interpretations separate.
the conclusion.
First day facts remain available while the record completes.
03 / An honest boundary
Is there enough evidence to interpret this?
Readiness is part of the evidence. Check the required observation window and any missing coverage before comparing a mature signal. When the record is incomplete, that limit stays visible.
- 01
Start with the facts
A first observation is useful immediately. It does not need to be dressed up as an established pattern.
- 02
Inspect the evidence window
Complete observations qualify the record. Delayed, interrupted or missing coverage remains a distinct condition.
- 03
Qualify the interpretation
Only make the conclusion the available evidence supports. Readiness does not establish commercial performance.
Explore the idea / Interactive example
One missing observation changes the conclusion.
Remove an observation from this illustrative window, then restore it. The example uses the same required observation count as the current product policy.
The required observations are present. This qualifies the evidence window, not the advertiser’s performance.
Illustrative examples, not live advertiser data. Explore actual public records
Keep the distinction
Confidence in the record. Honesty about the result.
- A complete window supports
- Readiness to interpret the observed activity under the current policy, with first-day facts kept separate.
- It still does not reveal
- The advertiser’s intent, spend or conversions. Good source coverage cannot turn public activity into private performance data.
Is this a change in advertiser activity, or is the apparent change explained by incomplete coverage?
The current maturity policy requires 7 complete observations. First-day facts remain available while mature interpretations wait for sufficient coverage. Read the method
Keep exploring
Another way into the record.
Competitor monitoring
Follow public ad activity across dated observations.
Take a closer lookProduct / ExploreCreative research
Turn observed creative patterns into better research questions.
Take a closer lookResearch / In practiceMake the next question useful.
Practical research approaches for strategists, founders and team discussions.
Explore workflowsYour research. Better grounded.
Start with the available evidence, then decide where to look closer.