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A clearer record of competitor creative.Meet the method
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The product / Context changes everything

From a single ad to the bigger picture.

Keep the context an ad library leaves behind. See what launches, what stays in the mix, and what has a recorded ending.

Start monitoringExplore public Radar
A tactile landscape showing seven observations flowing through a lens into a qualified evidence record.
Seven dated observationsEvidence before interpretation
Public activity

CreativeFirst seen

Dated record

ContinuesRecorded end

Coverage

CompleteGaps visible

Meridic evidence ledgerObservation / 07
CreativeEvidenceVerdict
3/7 completeCollecting
4/7 completeCollecting
5/7 completeQualified
6/7 completeQualified
7/7 completeQualified
Research team

What changedWhat is unknown

Agent context

Claude CodeCodexMCP

01 / Build a record

Save the before.
Understand the after.

A creative’s history belongs next to the creative. Dated observations make it possible to return to the evidence, not just a remembered impression.

Illustrative creative history
  1. 01
    First observed

    The creative enters the public record.

  2. 04
    Additional variant

    A related variation appears while the original continues.

  3. 07
    Context preserved

    Compare the dated observations. Business results remain unknown.

Fictional advertiser. Example records, not live data.

02 / Compare the changes

What changed?
What stayed with it?

Compare the opening, offer and visual format. The presence of a variant is observable; its commercial impact is not.

Original / An invitation to slow down
Variant / A different opening
What changed
The opening message and colour treatment.
What stayed
The product, format and central visual.
What is unknown
Spend, conversions and which creative performed better.

Authored examples for a fictional advertiser. Not performance evidence.

03 / Inform the brief

Better questions.
A more useful starting point.

Creative research / Working notes

Bring the evidence.
Leave room for your own idea.

  1. Which opening or offer keeps appearing?
  2. Where are related variants exploring a different angle?
  3. What could we test — without assuming their results?

A question for your team, not a recommendation to copy an advertiser.

Take a closer look

Three ways to read the record.

Follow the activity, investigate the creative, and check what the evidence supports.

01 / The product

Competitor monitoring

Follow public ad activity across dated observations.

Explore the details02 / The product

Creative research

Turn observed creative patterns into better research questions.

Explore the details03 / The product

Evidence & coverage

See what a record supports before drawing a conclusion.

Explore the details
Find a research workflow

Know what you can rely on

Every signal has a boundary.

See how complete observations and qualified interpretations fit together.

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