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A clearer record of competitor creative.Meet the method
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Research workflows / From observation to question

Good research starts
with a better question.

Different roles, the same starting point: public creative activity in context. Use these practical approaches to make a competitor review more focused and your next conversation better informed.

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These are research processes you can follow, not an automated workflow builder.

StartChoose a competitorFocused question
ObserveRead dated activityCoverage visible
CompareName what changedFact before inference
DecideWrite the next questionOriginal work

01 / For creative strategists

Bring context to the next brief.

Begin with a creative question, not a folder full of unexplained references. Read the observed pattern, compare the visible choices and preserve what is still unknown.

  1. Choose a competitor and a specific research question.
  2. Compare the opening, offer and format across the available examples.
  3. Bring the observation and its limits into your next brief.
A question to start with

Which opening keeps appearing, and how could we explore that idea without copying the execution?

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02 / For founders & small teams

Make the next research session count.

Return to a dated competitor record instead of trying to reconstruct what you saw last time. Follow a focused set of questions and use coverage to decide where to look closer.

  1. Identify the competitor relevant to your current question.
  2. Read new appearances beside continued activity and recorded endings.
  3. Prioritize one observation for a deeper creative review.
A question to start with

What is new since our last review, and which change is worth investigating before our next creative test?

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03 / For research conversations

Start the conversation with the same facts.

A good research discussion separates what happened from what it might mean. Use the record as a common reference, then make room for different interpretations and original ideas.

  1. Name the dated observation and its coverage status.
  2. Distinguish the visible fact from the interpretation you want to discuss.
  3. Agree on a question for your own work without assuming the competitor’s results.
A question to start with

Which part of this conclusion is directly observed, which part is interpretation, and what would change our view?

Understand evidence & coverage

Try the distinction

The observation comes first.

Explore three illustrative activity patterns. Notice how the question changes with the evidence — and how none of the patterns establishes an advertiser’s commercial results.

Still here. Still worth a look.

A single sighting tells you an ad exists. Repeated observations show how long it stays in the mix.

Take it into your next brief

Which opening, offer or format is worth investigating?

Pattern / 01Illustrative example
Continued activity

Observed across 7 complete nights

Observation
The same creative appears in successive observations.
Interpretation
Continued activity is observable. Profitability is not.

Example patterns only. No advertiser or performance data.

Public Meta activity does not reveal spend, conversions, CPA or ROAS. Read the evidence method

A more informed next move

Bring a question.
Start with the record.

Explore an available public advertiser history before beginning your own monitoring.

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